Ad Campaigns in Films

Advertisments are all around us. We are influenced by them whether we know it or not. Most often they are annoying and we tend to ignore them. However, in my opinion, there is one advertisement genre that tends to stick out: advertisements in movies. When this thought first popped into my mind, I, at first, could not think of an example. However, a youtube video showed me otherwise. I soon found the reason advertisements in films were so effective and popular was because the technique is very subtle. Most times, the audience does not notice the advertisement, because there is often not a break in the storyline. For example, in “E.T.”, Hershey paid to have Reese’s Pieces in the movie. The Reese’s Pieces acted as a part in the storyline rather than an interruption similar to a commercial or a magazine ad, which disrupts and pauses the storyline. In addition, film advertisements arguably enhance the feature. The advertisement, if popular, functions as a tool to relate to the audience and it makes the film more realistic. After all, the world record for the most advertisements in a film goes to the latest Transformers movie, which was a massive hit in the theatres.