Social Media

Lately, companies are using social media outlets to advertise their products. These companies do this for several reasons:
1.) It’s effective. Almost everyone uses social media such as Facebook and Youtube.
2.) It’s inexpensive. Companies spend next to nothing producing these ads campaigns because most of the information is spread by consumers.
An online Forbes article shows some of the most famous and effective social media advertisement campaigns.
One example of how effective these ads can be is the Old Spice ad campaign. I am sure that everyone is familiar with the latest ads of Isaiah Mustafa on television. But, Mustafa did not stop there. He continued to comment on consumers questions online. According to Forbes.com, over 180 consumers were given a video response. This kind of social advertising is very effective because each of those 180 consumers will most likely share his or her experience with a friend or family member. This kind of interaction will effectively instill Old Spice’s name in the consumers mind as well as the friends and family of the consumer. That is because, in my opinion, word of mouth is the most effective advertisement method. I believe that what you hear from others will affect you more than what you might hear from other forms of advertising.