Effect of Dove Ad Campaign

On the left is an image of perhaps the most well known ad of the Dove campaign. It is an image of a women seperated down the middle. The right side of the picture is her natural self with out make up or digital work, while the left side of the picture is her with makeup, hair work, and lots of photoshop work. The ad shows how distorted our look of beauty can be. Although the campaign exposes these truths and is considered a "feel good" campaign, I argue that the campaign serves an effective way of selling products. The campaign shows that normal women: young, old, flawed, or not; can use these products and they are made for them. In my opinion, other ad campaigns that show over-the-top models using these products, could turn off women to the products because they believe it is not for them because of their flaws. However, Dove expresses an opening to these women that others do not.