Semiotic Ad Analysis

On the left, you can see an image of a group of sperm cells in a triangle pattern with one distinct cell emphasized. This one cell has a mustache and hair much like that of Adolf Hitler's. The ad's intention is to show how devastating a single sperm can be to one's life and increase the demand for protect from a sperm such as the one in the ad. Thus, the ad increases the demand for condoms. However, why are these characteristics understood and expressed this way? There are several ways the ad expresses in terms of Semiotics: The large swarm of sperm is the signifier. It signifies a large chance of the sperm reaching its destination. Thus, creating fear for the reader. The swarm is also shaped like a triangle, which suggests an offense stance. Of course, the most obvious signifier is the hair on the emphasized sperm in front. The hair signifies that the sperm is evil and bad. This is understood because the hair style is identical to Alolf Hitler's and culture identifies with the hair style and projects Hilter's actions to the sperm cell. This emphasizes the damage a cell can do to one's life, further showing the importance of a condom.