This past week my Advertising and Imagery class has been working on a magazine advertisement for a cell phone targeted at pre-teens. Also, each ad is gender-specific: One is targeted for boys, one is targeted for girls, and one is for both. The ads are posted above. After reviewing my blogs and considering some of the comments by my classmates, I now have a few changes I would like to make to my ad.
The first change I would like to make is to completely change the female specific ad. (The one with the one girl in a suit) I have found the ad to be irrelevant to the other ads because the girl has no power and is not doing anything. Also, the girl needs to be in more gender specific clothing. Finally, the girl appears to be much younger than the target age group.
The other ads, in my opinion, have a very strong message and they function as they should. However, a few comments gave me some very useful feedback. It may be beneficial to change the background of the text on the bottom of each ad. Also, some of the children in the ads look younger than the specific age group. Overall, after these changes are made, I believe this group of ads could be very effective.
I loved this idea for a campaign! You guys had me laughing so hard. :D
ReplyDeleteThere are some changes that could be made for a stronger look overall, but I actually thought that this was a great approach to targeting preteens. Being treated as equal to an adult is something most preteens are hoping for, and this claims to give them a chance at it!