Interview Techniques

When creating my promotional video for Stevenson Productions, several times I used a video of myself talking to my clients and explaining our video process and style.  It turns out that several techniques can improve a video interview drastically. Also, that the situation and use of the video can shape these techniques.
When producing this video I ended up filming two takes of the interview.

Take One
In this take, I filmed in a small room with a blank wall. I used a boom microphone mounted on the top of the camera. I was positioned in front of a table with my hands on top looking at an angle away from the camera.

Whats Wrong with This Picture? (and sound)
A blank wall can be pretty boring.  In fact, the location itself is pretty boring.  Also, the location has no relation to the subject at hand.  Next, a boom microphone can sometimes be appropriate for live events when a better feed is not readily available.  Now, usually in interviews it is suggested that the subject does not look into the camera and rather it is preferred that the subject look at an angle away, as if looking at an interviewer.  However, is this appropriate for a promotion or commercial when there is a product being sold or when you are trying to sell yourself and gain trust with a potential client?

Take Two
In my second take, the location is in an editing room with lots of video switchers and computer monitors.  A lapel microphone is worn by myself and I am shown making eye contact with the camera.  I am sitting on a chair without a table in front of me. The lighting is significantly different with the background being darkened and only light on myself.

The End Result
A much better video.  The location is relevant to the video and more interesting.  The audio is much clearer which reflects the dialogue where I describe the importance of capturing audio.  The eye contact reassures our trust with the clients and engages the audience.  The lighting doesn't distract the audience and brings their eye to myself.