Setting Yourself Apart

When making a promotional video it should be noted that the main goal is not eliminating or downing the competition, rather it is about setting your company apart from the competition and letting the client decide whether we are right for them or not.  The wedding market has a lot of potential clients, plenty to go around. Now, I'm not saying that you should advertise for other companies. However, the style of my company should be the main concept of the video.  There are plenty of videography companies out there with lots of different styles to choose from.

Photography?
Now, in my video I stated "photos are great, but can you hear your vows with a photograph"  It should be known that this statement does not down or discourage clients from getting a wedding photographer.  Actually, a photographer is almost considered a requirement for weddings.  At this point I am just creating a demand by comparing myself to photographers. Actually, I have never filmed a wedding without a photographer present.

What is My Style?
Well, the promotional video explains in depth exactly what my style is, but my style is as follows:

• Special attention to audio in the ceremony
• Great storytelling with a non-linear story line.  We are not afraid of editing events out of order to better relate the events.
• When filming events, we like to be very in-depth in the clients day but still like to back off sometimes for privacy.