Perhaps the most important aspect of a promotional video would be the target audience. Now, national statistics would be helpful. However, I feel that local statistics from my own experience would be just as helpful. It would also be helpful to know the economics of the area. So we will know all three:
National Statistics
It is said that 2.3 million couples get married each year in the United States. The average age of a bride is 25 and the average age of a groom is 26. Also, 1/3 of each couple getting married are getting married for the second time. I would say this is correct for each wedding that I have booked on average
Statistics by Experience
Even though the statistics above are accurate to the business I receive, the usual business that I get inquires about are much younger. I just never receive their business because of pricing issues. I would say that locally, there are a lot more young couples getting married.
Where's the Most Money?
Most money and business that I receive is from the surrounding areas of West Virginia. Hagerstown, Winchester, and Frederick tend to have the funds to support a bigger wedding. Even more wealthy areas surrounding are in D.C and Baltimore.
It should be stated that there is a great demand of wedding videographers in Morgantown, WV and the surrounding areas. There are almost zero videographers in the area.
Why Does it Matter?
These statistics matter because it can determine how you sell yourself. Perhaps it would be appropriate to advertise cheaper packages in areas with less wealth.
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